The successful blog post, in my opinion, is a good balance of:
- what you think/feel about a subject or idea
- what someone else has to say about that or a similar subject
- readable content that is current and/or pertinent
- visually interesting style and content
- correct length for the subject
How much material from another source should be included? It is a balancing act to include enough to buttress your point, but not too much to "wade through." Respect for intellectual property demands a proper link, citation of source and a quote that is not much more than three paragraphs or so. It is helpful to include the date of it, the author, the publication and key words.
A balanced blog entry is one that hangs together in both form and substance. The very best ones show the author's commitment to the subject; they ring true to us.
Tags: blogs blogging commentary journalism writing opinion
My current "creative post" at Southwest Blogger is about a sandwich.
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